Task Brief for Industry Research Project on Apple Inc.
Objective: To write a comprehensive 4000-word (10 pages, Arial 12, 1.5 spaced) research paper on designing a customer benefit package for Apple Inc.
Project Scope:
- Identify Apple Inc. and design a customer benefit package.
- Explain various key measures of customer benefit packages.
- Discuss three types of attributes: search, experience, and credence.
- Identify core, management, and support services.
- Conduct a critical review of academic literature related to the topic.
- Include at least 15 references from academic journals, not older than 10 years.
Basic Structure:
- Introduction
- Overview of Apple Inc.
- Importance of customer benefit packages in the technology industry.
- Customer Benefit Package Design
- Core services
- Management services
- Support services
- Key Measures
- Customer satisfaction
- Product performance
- Market share
- Types of Attributes
- Search attributes
- Experience attributes
- Credence attributes
- Literature Review
- Critical review of academic literature
- Evaluation of authors’ arguments
- Comparison of sources
- Identification of research gaps
- Conclusion
- Summary of findings
- Implications for Apple’s future customer benefit packages
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