Analyze how social media marketing can empower a marketing strategy, including the benefits and potential risks (if any) of using this type of marketing.
Explain how search and content marketing can promote an organization and its products/services.
Examine the pros and cons of traditional and content marketing.
- Using the examples of organizations you identified in Week 2, analyze the effects of marketing insights and how they impact each organization’s marketing practices and strategic advantages.
- Specifically (for each example), in what ways does/did the marketing practices enable the organization to take advantage of strategic opportunities, have an impact, and/or achieve or maintain a competitive marketing advantage?
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