corporate email

Business Messages: Corporate Email

Delivering business messages is a central part of business. You will write professional emails, memos, and more. Sometimes, you will have to reject a favor. Other times, you may have to justify a change in company policy that will require customer notification.

Even worse, you may encounter times when you must make managerial decisions and inform employees that due to budget cuts or other concerns, the company will have to terminate its relationship with employees.

For this assignment, complete the following two scenarios, each worth 50 points.

SCENARIO 1 (Professional Corporate Email 50-points):

You are an editorial assistant to the CEO of a mid-level corporation called Nu-Tech. The CEO, Bill Bradley, has asked you to send an email on his behalf informing the staff of the new policy to save money on printing documents. He wrote the following information to you by email:

“Starting May 1, 2024, the company will be enforcing some new standards on coping and printing. The new standards require that The SHARP Copy Machine is to be used for 30 copies or less. Documents should be contained to 1 or 2 pages. Use double side when possible. More than thirty copies require a request form from the secretary or office. Do not use printers for copies. Utilize our cloud storage as much as possible.”

YOUR TASK:

Construct a corporate email that delivers the requirements to your staff. The email needs to address the entire staff without singling out any employees as individuals. Try to improve the organization by chunking the email to divide printing and copying mandates. Design so that employees who scan will still retain the key info. Fix Bill Bradley’s mistakes and organize the email with better style and design. 

CRITERIA:

To present the email tactfully, consider design elements for email messages. Draw attention to the most important features. Consider your tone and professionalism. Include: header, date, logo, and all prompt content. Improve the CEO’s message via design and delivery.

EVALUATION:

You will be graded on your ability to highlight and emphasize key information with font variety and design.

You will be graded on your ability to “chunk” and section emails to not overload paragraphs.

You will be graded on your ability to offer a coherent, error-free message that meets industry professionalism with design (header with logo, date, format) and clearly delivers key information.

Assignment Components (Both email and memo)

Part 1. Heading (Insert a header. Add an image with branding/logo) You may create a logo or use a found logo online.

Part 2. The Content

Add the following info to the top of the page as if an email contact section (single-space the subject content even though you see double-spacing here):

Subject/RE: _______________________________________________________________________________

Date:

From:

To:

Then…

-Begin with a greeting to your staff

-Buffer the bad news. Or bottom line. Choose based on the message type

-Add reasons and pertinent info

-Deliver the news with attention to tone and professionalism

-Offer counter news or words of encouragement for the business

-Consider compromise and audience

-Chunk to design for corporate audience

Part 3. Closing/Signature (Business tone)

1. Salutation

2. Adobe/Gmail digital signature