Next, the General Merchandise store is contemplating using consumer promotional tools to increase sales of their gardening gloves this coming season. The most common consumer promotional tools include Coupons, Premiums, Contests & Sweepstakes, Refunds and Rebates, Product Sampling, Bonus Packs, and Price-offs. Which of the consumer promotional tools would you advise the management to use for each of the target markets listed below? And why?
- Females, ages 60 +
- Teenagers, ages 14 to 19
- Kids, ages 5-13
You are the marketing manager of a major clothing retail store in a local community. The management of your organization wants to sponsor and physically promote their products at a local children’s event next summer. As the marketing manager, what key questions do you ask yourself when planning the event? What form of event marketing strategies do you think you should have, and how would you implement the strategies?
In an effort to positively influence consumers’ and other stakeholders’ views of the company and improve its brand image what cause-related marketing or green marketing would you suggest to the management that the organization implements in the community?
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