1.Can the promotional mix elements be interchanged to accomplish the service organization’s promotional objectives? Explain your answer.

1.Can the promotional mix elements be interchanged to accomplish the service organization’s promotional objectives? Explain your answer.

2.Define the following terms: Interactive imagery, tangibilizing the service, and vividness strategy.

Locate an online advertisement of a nationally known service organization, preferably one not mentioned in this chapter. Study it carefully.

3. Describe it in terms of the guidelines for services advertising by George and Berry presented in the chapter.

4. Does it do anything to increase the vividness of the service?

5. How could the advertisement be improved?

6. Explain the strategy behind using public relations in an integrated marketing communication campaign. Be specific.

7. What are the documents used by public relations? Explain each in detail.

8. What is publicity, and how is it used in public relations?

9. What is marketing public relations? What is its role in an integrated marketing communication campaign?

10.The Marketing Plan Book is going to be created using a company of your interest, using a product that the company has already or a new product that you feel the company should expand on. You will need to begin the Marketing Plan by developing an outline. (USE A UNITED STATES COMPANY)

Here in this lesson, create a cover or title page and an outline. Your outline should show what points, types of visual(s) for statistics, etc. that will be included in your final Marketing Plan Book. Next week you will begin with the analysis steps. (Helpful hint: review the final Marketing Plan Book Project requirements as a means of helping you develop your outline.)